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a hyperlink to the notification sign up is https://www.robosen.com/us/flagship-fallen-leader-optimus-prime This would suggest this release will be a variation of the Flagship Optimus

Sweet, I'll use Sentinel to replace that RIDICULOUS Star Optimus Prime as one of the Thirteen.

It's sad how the internet collectively banded together to get people to support this movie and it still wasn't enough. To make things worse... it could have been shortened as TF2. So much lost potential.

Thanks, that seemed outrageous. The post has been updated.

Dad Bod Jetfire? No thank

Seems to be the name they are giving the marketing campaign.

That is NOT Siege Astrotrain. That is an entirely new mold. Siege Astrotrain didn’t have a tail fin. It’s a retool. Not a straight repaint.

Lack of films has gotta be a big factor. Plus price hikes, these are expensive toys! I guess the 80s ranges are part of an avid but dying breed. I mean, there aren’t more people from the 80s. I also think the new ranges like the 13 Primes just aren’t hitting the spot. Not nostalgic, not cool realism like the movies. Not really appealing to kids. In recent years Transformers Animated had a really strong visual style that also resulted in strong toys. The Bayverse bots were realistic and cool - which does appeal to kids and adults. As much as us retro collectors like G1, I’m really not bothered about the 13 Primes. I am interested in Overgear as I’m ready for some more realistic and grown up looking toys myself. New characters and new stories.

It's the fans.

Prices are way to high for what we are getting. I think they are putting out to much garbage from the cyberworld, little kid, evergreen stuff that is overly simple like the finger puppets and the swapticons that nobody other than extremly young (under 4) would want to play with. They have stopped officially engaging with their fanbase by dropping the fan club affiliation. Hascon and Pulse con is a flop. People are fans of lines not toy companies. Lacking a cartoon that speaks to both kids age 8 through adults is problematic. They should be able to do a good mix with story plots. The bayverse movie fans are not the same fans who love the cartoon looks, so toy sales for the live action movies is not going to be strong. I thought One was great, but people did not go to see it for some reason.

I'd say it's a combination things. First is bad movies with ugly designs, which results in adults who don't feel nostalgia for the Transformers they grew up with. Second is Transformers that are so complicated, they take two or three minutes to convert.

I think it's a combination of factors; first is definitely the price. Rising prices are never fun, but when the increase is so disproportionate between classes, and the figures in some cases are getting smaller, that makes the pill harder to swallow. We keep getting told the engineering is advanced, but outside of the few Hasbro surrogates pushing the message, nobody sees it. Another factor is that interest in brands ebb and flow, it's just a natural part of commerce. Maybe if Hasbro pushed the Transformers as the flagship brand like they used to, it could sustain like Barbie does for Mattel.

It's that time of year again when Garry Chalk and Candice N. Santora produce their annual holiday production by Transforming traditional songs into Energon filled delights for the fans. Watch the video and be sure to click through and read the production notes on the project. - Read the Full News Story

Following the Transformers Day previews, the official Robosen SNS has updated with a new teaser letting us know their Transformers Flagship Soundwave New Reveal will be coming December 4, 2025. The next Decepticon auto-converting figure should be interesting with light sounds that you command! Stay tuned for Tformers. - Read the Full News Story

The long wait is over for Big Convoy and what we got has been met with mixed reactions. For whatever reasons, we got a much more bouncy looking realization of the Beast Wars Neo character than was expected. - Read the Full News Story

So, just putting this out there for anyone who preorders anything from Walmart. My Retro Wheelie arrived end of March, and frankly, in hand he was a little disappointing, so I decided to return him. It was well within the 90-day return window, or SO. I. THOUGHT. The associate at the store told me she couldn't process the return because the actual date of order was over 90 days ago. I tried explaining to her that it was a preorder, but she showed me that her screen wouldn't allow her to move forward, and she recommended I reach out to Customer Service. So I did, and they told me the same: even though I received it in March, because it was ordered in October, I was SOoL. So, for anyone looking to preorder Transformers through Walmart, be warned that unless you know you are gonna keep a figure, if the release date is months later, consider carefully. I for one will not be preordering from them anymore.