Lack of films has gotta be a big factor. Plus price hikes, these are expensive toys!
I guess the 80s ranges are part of an avid but dying breed. I mean, there aren’t more people from the 80s.
I also think the new ranges like the 13 Primes just aren’t hitting the spot. Not nostalgic, not cool realism like the movies. Not really appealing to kids.
In recent years Transformers Animated had a really strong visual style that also resulted in strong toys. The Bayverse bots were realistic and cool - which does appeal to kids and adults. As much as us retro collectors like G1, I’m really not bothered about the 13 Primes.
I am interested in Overgear as I’m ready for some more realistic and grown up looking toys myself. New characters and new stories.