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Basically, anything they can do to pass the risk off or eliminate it. A preorder threshold means that if it fails they're still out the development costs but nothing else. Probably wouldn't be good to have a $600 shelfwarmer out there. And likewise I'm sure the cost is partly because of the low production run. They probably won't reduce the cost if they end up producing more than expected, but I'm sure only doing 8,000 of these is factored in to the big bite there. But I do think it'll make it with over 1K in the first 24 hours. When it gets a broader announcement with the SDCC events they'll probably be most of the way there.

I AM GOING ABSOLUTELY WILD AT THAT RUNG IN THE BACKGROUND

No denying it. IMO, it also makes the Armada one look better. Its not as far off as I remember and Minicons!

Lol. The new one is the best by far.

Cheem does it again with a nice collection of images that give you an instant perspective on the past to present. Many of us are wondering how the $4.6 Million Transformers War For Cybertron SIEGE Unicron stacks up to the previous Unicron designs. While the G1 figure never came to fruition, we have had numerous editions of the Armada figure mole that was considered to be the Supreme class in its day. Clearly the level of detail on the SIEGE toys is outstanding, but weather the added expense of the scale translates to a better play experience remains to be seen. Click Image to Read the Full News Story Now

See there's stuff I'd kinda like, like the TCC set and Hulk, but nothing I'd drive myself crazy to get.

I'd pay up to $200 for that. Not interested in what it costs Hasbro to make it. Just what it's worth to me when I already have a Unicron in my collection. I'd pay $575 if he were 69" ($100 a foot) which would be cool, because that would be one inch shorter than me.

Damn. I need to play the lottery....sigh

I hope there’s 7999 people other than me getting this. I was going to get MP-44, but this is waaaay better. By the way, anyone want to buy a Cobra Terror Drome?

Specifically so they don't spend a couple million on molds and other production costs on something that might end up not selling well enough at retail for them to recoup their costs. This way, they either for sure have enough buyers to cover the production costs, or they don't make the item.

Kind of smart considering the losses they took last year with Toys R Us leaving. It would be a risky venture I think. This guarantees payment for the product. And, if you are an MP collector who is buying the new MP Optimus which retails for almost this amount, heck, why not buy a Unicron too? Unfortunately, I won't be able to get this, but I honestly still like my Armada Unicron. He has posable fingers and a moveable mouth too ?