I'm just thinking Hasbro may have to bite the bullet and take back some of the unsold stock to give retailers space to sell Animated.

 

But from Hasbro's point of view, it isn't unsold...

 

 

The retailers are the ones that would have to "bite the bullet" and clearance the movie-formers if they wanted to make room for a different toyline. In the past Target was pretty good about doing this when a new toyline was on the horizon, that they haven't may be a good indicator that while TFans are unhappy with the state of things because they can't immediately satisfy their TFA lust, the retailers are OK with how the movie toys are selling.

 

 

Back on topic: was there really a specific Animated street date (with said date printed on the shipping cartons)? That most retailers put out items early or not at all seems to me somewhat indicative that there wasn't a set date. (I'm actually reminded of the "July 15" street date for the later waves of movie toys which was ultimately just a fan rumor that gained serious traction.)

Also, I think most retailers will start changing their minds about Animated over the next couple weeks, when they finally realize "oh hey, those Animated figures keep flying off the shelves while this movie stuff just sits here."

 

Hopefully we will soon see the Movie stuff regulated to one peg of deluxes and one peg of scouts. Most of the Targets I've been to have the Movie leaders and voyagers marked as NCF (not carried forward) items.

Well... I think most retailers just put new waves out (depending on want store it is) when ever they want or happen to see if the old waves like the movies figures are gone off the shelfs and they have new waves in stock at the time. Example: my Target never has many TF customers so they haven't gotten many TFA figs. While my Wal-Mart has a lot. I shouldn't have to say much bout that. And I'm not saying Wal-Mart is better.

I picked up Lockdown at a Target near my house, in Los Angeles yesterday.

 

A KayBee had Starscream out last week, and I picked him up too.

Couple of things.

 

From Hasbro's point of view, all of those movie toys are sold (remember, they don't sell to the end user, but to the retailer).

 

Now, does that mean they've hurt Animated sales by releasing "late"? Probably not much, people tend to forget that for the most part toys sell very poorly from January to mid-summer, so in effect they've not shot thier wad too early and will have a relatively fresh product on the shelves for the upcoming holiday season. Ultimately, what they've probably done is shortened the amount of time Animated would have warmed shelves at the back end of the run, which is OK, because there's a new movie coming out which would have supplanted them anyway...

THANK YOU!

thank you Hobbes and Bewbie boy - you three are like the only voices of reason in this thread.

 

 

TFA has only been "on the streets" for two days, and all of a sudden everyone is claiming that the line has failed and that hasbro made such a mistake etc. Feck people - wake up!

 

Lets take a look at the market 2 months from now - or better yet, in December. Lets also not forget that NEW lines have always debuted in JUNE. Movie did, Cybertron did etc.

 

Also keep in mind that the DVD is about to be released - BAM! thats probably the real incentive for the retailers because its something tangible that they can link sales to. (I doubt the average Walmart Manager scours the cable channels on saturday mornings searching for inspiration).

 

Also FWIW - although the roll out was a little less fantastic than we all had hoped - TFA figs are selling steadily in my area.

I think retailers will see that, and eventually shift stock. But I also don't think there is any real thrust since May and June are not their big Toy Sales months anyway.

The truth- in essence- is that if there's anyone to blame for "upsetting the balance" (or what the f*ck ever), it's Cartoon Network. They released their cartoon 6 months too soon.

The truth- in essence- is that if there's anyone to blame for "upsetting the balance" (or what the f*ck ever), it's Cartoon Network. They released their cartoon 6 months too soon.

:tflol

 

I'm not sure I'll ever stop being amazed at the way the fandom will second guess hugely successful companies like Hasbro - as if their continued success since 1923 was just one giant lucky break after another, because they're clearly screw-ups who are uneducated about their own industry. Thank god some thirty-year-olds addicted to their products can finally come online to share the secret to a successful business plan.

 

What would Hasbro do without you guys?

The truth- in essence- is that if there's anyone to blame for "upsetting the balance" (or what the f*ck ever), it's Cartoon Network. They released their cartoon 6 months too soon.

 

What? No way. The date had been set months in advance, well before Hasbro's decision to continue the movie line. They couldn't cancel it.

 

As for availability of the figures... I've been seeing them a shotload here in texas. Hell, my local wal-mart had to set up a section dedicated solely to Animated. They've been selling well too.

FWIW, the 3 Wal-Marts I've been to in the last couple of days have 7 or less movie figures on the shelf. The big shelfwarmer in these parts are those damn Fast Action Battlers. I'm talking 3x3 rows of pegs full of the things.

 

I think most are just waiting to get their shelves reset because they still don't have Animated labels out.

Sigh....the one time I question a decision by Hasbro, and the cavalry groups me in with the irrational fan boys.