Even if other things (including Cookie Monster, somehow) came before Unicron, it always seemed inevitable that Hasbro might use the HasLab platform to try to bring us the next toy iteration of the Chaos Bringer. And on this morning just a few short days before SDCC, we have the launch of just such a crowdfunding effort on Hasbro Pulse.

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WHY Is a mega billion dollar company like Hasbro using crowdfunding?

WHY does it cost so much when they are using crowdfunding?

That said, I would be surprised if enough people support this to make it happen because all the previous Unicron editions ended up warming the shelves. 

Ahead of San Diego Comic-Con, Hasbro revealed their largest TRANSFORMERS figure ever - The Lord of Chaos. The Planet Eater. The Chaos Bringer – UNICRON! After last year's crowdfunding success, HASLAB is back with this exciting new creation – the first ever TRANSFORMERS HASLAB project – TRANSFORMERS: WAR FOR CYBERTRON UNICRON.

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Just in are some new images of the Transformers War For Cybertron Unicron figure in its prototype stages. Get a look the Takara team assembling what is a clearly HUGE toy with the ball alone said to be 2.5 FEET in diameter and weighing close to 19 pounds! According to Takara they are looking to get 8,000 supporters to make this figure a reality.

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32 minutes ago, BaCon said:

WHY Is a mega billion dollar company like Hasbro using crowdfunding?

Kind of smart considering the losses they took last year with Toys R Us leaving. It would be a risky venture I think. This guarantees payment for the product.

And, if you are an MP collector who is buying the new MP Optimus which retails for almost this amount, heck, why not buy a Unicron too?

Unfortunately, I won't be able to get this, but I honestly still like my Armada Unicron. He has posable fingers and a moveable mouth too ? 

6 hours ago, BaCon said:

WHY Is a mega billion dollar company like Hasbro using crowdfunding?

WHY does it cost so much when they are using crowdfunding?

That said, I would be surprised if enough people support this to make it happen because all the previous Unicron editions ended up warming the shelves. 

Specifically so they don't spend a couple million on molds and other production costs on something that might end up not selling well enough at retail for them to recoup their costs.  This way, they either for sure have enough buyers to cover the production costs, or they don't make the item.

I hope there’s 7999 people other than me getting this. I was going to get MP-44, but this is waaaay better. By the way, anyone want to buy a Cobra Terror Drome?

Damn. I need to play the lottery....sigh

I'd pay up to $200 for that. Not interested in what it costs Hasbro to make it. Just what it's worth to me when I already have a Unicron in my collection. I'd pay $575 if he were 69" ($100 a foot) which would be cool, because that would be one inch shorter than me.