I'm going to sound like an idiot, but what does CHUG stand for?

Classics, Hunt (for decepticons), Universe 2.0, Generations....

I always thought the H stood for Henkei! Henkei! The Japanese version of the Generations line, makes more sense since HFTD was a movie tie-in line

....guess you're right. I never even considered Henkei! Never owned one of the Japanese releases.

Hellscream's right.

Also I suppose that the acronym should be CHUGUR, because of Reveal the Shield and United....

That's always gonna be one of the great debates. Some people love simplicity while others want a Rubik's Cube. I think Hasbro plays into both courts well enough. I totally agree about gimmicks though. Most of the gimmicks have hampered a clean design or otherwise over-complicated the transformation process. Worse yet, if the gimmick breaks most times you're left with a useless clump of plastic. Personally, I subscribe to the KISS theory:

 

Keep It Simple Stupid!

That's always gonna be one of the great debates. Some people love simplicity while others want a Rubik's Cube. I think Hasbro plays into both courts well enough. I totally agree about gimmicks though. Most of the gimmicks have hampered a clean design or otherwise over-complicated the transformation process. Worse yet, if the gimmick breaks most times you're left with a useless clump of plastic. Personally, I subscribe to the KISS theory:

 

Keep It Simple Stupid!

Probably the only instance where KISS and Transformers can acceptably be put in the same topic

That's always gonna be one of the great debates. Some people love simplicity while others want a Rubik's Cube. I think Hasbro plays into both courts well enough. I totally agree about gimmicks though. Most of the gimmicks have hampered a clean design or otherwise over-complicated the transformation process. Worse yet, if the gimmick breaks most times you're left with a useless clump of plastic. Personally, I subscribe to the KISS theory:

 

Keep It Simple Stupid!

Probably the only instance where KISS and Transformers can acceptably be put in the same topic

Oh dear Primus! Please don't give people ideas haha ... The longer THAT stays buried, the better :D

That's always gonna be one of the great debates. Some people love simplicity while others want a Rubik's Cube. I think Hasbro plays into both courts well enough. I totally agree about gimmicks though. Most of the gimmicks have hampered a clean design or otherwise over-complicated the transformation process. Worse yet, if the gimmick breaks most times you're left with a useless clump of plastic. Personally, I subscribe to the KISS theory:

 

Keep It Simple Stupid!

 

I like my G1 Headmasters, but I guess it's also a bad concept, as far as the toys go. If you break or lose the Headmaster component, that's it, your Transformer is now useless.

That's always gonna be one of the great debates. Some people love simplicity while others want a Rubik's Cube. I think Hasbro plays into both courts well enough. I totally agree about gimmicks though. Most of the gimmicks have hampered a clean design or otherwise over-complicated the transformation process. Worse yet, if the gimmick breaks most times you're left with a useless clump of plastic. Personally, I subscribe to the KISS theory:

 

Keep It Simple Stupid!

Classics two pack deluxe Optimus Prime with his swirling arms gimmick immediately comes to mind...Geez

simple is better. i think the prid revealers do a good job of keeping things simple. then there's also the legion, commander class bots that are also simple. i hope they stay on this track of making transformations fun and simple as in the prid revealers line.

Also I suppose that the acronym should be CHUGUR, because of Reveal the Shield and United....

 

HAHAHAHAHAHAHA! I love how the side toylines acronym goes from one touchy acronym to another. XD