When we just got out of the BotCon 2011 Hasbro Brand Team panel, we were treated to our first look at the San Diego Comic-Con 2011 Transformers Prime Matrix of Leadership Optimus Prime. We are treated to the packaging, complete with a neck strap, as well as the box, which is premium, like they promised. Take a look at the shots after the break! Read the Full News Story Here

Looks better than in the cover shot from the club mag. Anyone know the price? The figure itself will be worth $10-ish when it comes in that 5 pack with Megatron and the kids. Be hard to justify more than $20 for this, you're basically paying for a lot of packaging. This seems like Hasbro's attempt at 1Up-ing Mattel and their overly complicated SDCC packaging.

 

Emerje

i love it! And the Prime Megatron looks awesome too. Can't tell anyone when the last Megatron i went to the store and bought on purpose was. Maybe Armada Megatron?

This is the same mould as the 2-pack one with Megatron (and the kids) right? The deco looks a bit nicer than the 2-pack version (no Allspark Blue on the chest windows, for one) but it'd be difficult to justify paying convention-exclusive prices for something so similar to the retail version.

I really like that figure. I hope they have some up on the Hasbro Toy Shop after the SDCC.