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BotCon 2011 - First Looks at San Diego Comic-Con 2011 Exclusive Matrix Of Leadership Optimus Prime


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When we just got out of the BotCon 2011 Hasbro Brand Team panel, we were treated to our first look at the San Diego Comic-Con 2011 Transformers Prime Matrix of Leadership Optimus Prime. We are treated to the packaging, complete with a neck strap, as well as the box, which is premium, like they promised. Take a look at the shots after the break! Read the Full News Story Here
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Looks better than in the cover shot from the club mag. Anyone know the price? The figure itself will be worth $10-ish when it comes in that 5 pack with Megatron and the kids. Be hard to justify more than $20 for this, you're basically paying for a lot of packaging. This seems like Hasbro's attempt at 1Up-ing Mattel and their overly complicated SDCC packaging.



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This is the same mould as the 2-pack one with Megatron (and the kids) right? The deco looks a bit nicer than the 2-pack version (no Allspark Blue on the chest windows, for one) but it'd be difficult to justify paying convention-exclusive prices for something so similar to the retail version.

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I really like that figure. I hope they have some up on the Hasbro Toy Shop after the SDCC.

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