ITMedia's Netlab had an interview with designers from TakaraTomy, talking about Transformers, with emphasis on the Siege toyline. Published in Japanese, we only have machine translations to go off of right now, so it's hard to dig too deeply in the content right now. But while we wait for a better translation from the fan community, we can still take some interesting bits and pieces out of what we have. Read more...

So these are the guys to blame.  Their armor up idea was not well executed.  Transformers are supposed to be fun to transform and I do not see that with their new "leader class" figures.  What they created were two boring figures with Shockwave and Ultra Magnus that you simply add a bunch of junk to created a god knows what and essentially a box truck respectively.