We heard about this back in January when the leaked listing hit the SNS. Now we have some rough images of the actual thing in and out of the box. The Legacy Laser Optimus Prime get s another coat of paint to go with the Targetmaster Bullseye mascot that gets his own micro-master Dog tapebot figure made from the Ravage cat mold. - Read the Full News Story

I REALLY don't want another one of those shitty Earthrise trailers. I hope this is the last time we ever see that thing again. It is the biggest waste of money ever put in Transformers box to boost the cost. At least with SS86 Grimlock's Wheelie and SS86 Slag's Daniel, those were there to "inflation proof" those figures. They had a little extra budget left and included them while the budget allowed for it. Future releases don't and most likely never will have those pieces as has already been seen in every Grimlock release after so far. And is also most likely the reason for Grimlock being a "package refresh" next year. They're 100% dropping Wheelie from the release and that's why they'll have to update the packaging. And the most likely blue but hopefully teal rumored G2 Grimlock won't have Wheelie either.

And Siege Ravage for Bullseye? Seriously? That sucks. At least use Lionizer. I don't know how well Target would've taken their mascot turning into a sword but since they were retooling the head anyway, the tail sword is on that same sprue and could also have been retooled into something a little more family friendly for their mascot. I can't think of what right now but it could've been something. A tape dispenser? A scanning device? I don't know. I just know Siege Ravage sucks. But I guess that missing Ravage from the Takara Decepticon multipack had to go somewhere right?

I'm digging the Cybertron Galaxy Force/Animated Elite Guard looking color scheme for G2 Optimus though. I'm just glad it's not the VNR mold again. That mold just isn't really all that good honestly. It's not bad, it's just not as fun as the G2 mold is.

But still; no Roller, no energon axe, no extra Ion rifle. Nothing. At this rate, they could've added the whole Centurion drone upgrade kit for free with how much they're saving using both of these molds again. And the Ravage too for that matter. 

@NOTRAB pretty much owns us right now with even more in-hand previews featuring the just revealed Transformers Generations Target Exclusive Optimus Prime & Bullseye. The special 2-pack pairs the Laser Optimus Prime mold with the Ravage mold to make up a fun set that celebrates Target's Bullseye mascot that transforms into a giftcard. - Read the Full News Story

Hasbro designer @markclonus sets his sights for his behind the scenes feature on the Transformers Legacy Target Optimus and Cadet Bullseye that were just announced. Get the inside deets on this heavily branded Target exclusive pack for a delivery that is somewhat ironic considering how many orders Target has cancelled. - Read the Full News Story

The Target Optimus Prime & Autobot Bullseye is out there with some new in-hand images of the Exclusive figure release appearing on the Asia SNS. Step aside Santamus, THIS is the REDdest prime of all time, that looks especially red with those Red Cog weaponizers loaded up. See the latest redeco alone and compared thanks to @蓝色正午. - Read the Full News Story