Similar thing happening with Elita-1 also not filling preorders at the original price. I've had an Elita preorder sitting since it was first open and then saw them listing it for 34.95 (5 cents less than the free shipping price). Canceled my preorder, added a pack of gum and figure it's close enough to $20 with shipping. Still upset by their conduct.
They did something similar with the Netflix Megatron, at least there, when they released it they still gave me the original price. Go upvote the negative reviews on their site, most of them are complaining that they are selling for mor