Transformers Gets A New Look In 2014 - Plus A Look At Smash & Change Optimus Prime

[BaCon]

Hasbro CEO Brian Goldner talks about the future of Transformers toys. Read the Full News Story Here

[AnimatedPlastic]

So they went from Fast Action Battlers to Smash and Change. I think a majority of us would like to smash and change them into something that doesn't suck so much. :tfevil

 

Also, IMHO the packaging makes it look like a KO.

[MikePrime]

The movie aesthetic doesn't lend itself well to simple transformation. It's going to nothing but shell-formers. Ironically, the Legends and, if there are, Commander class toys will turn out better because Hasbro won't have add so many line details to the robot modes.

[fishandcross]

I agree that it's ok to have items like this for kids. As a collector, I obviously will wait for better product to purchase. It's few and far between for movie merchandise anyway.