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Transformers Prime Happy Meal Toys Coming to MacDonalds January 25th


BaCon
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Pretty sure if Hasbro hasn't released the Microns stateside, McDonald's isn't going to liscense the molds for their kids meals.

Why pick a good idea when you can cheap out...

Because it would require McDonald's to license molds from another country, which wouldn't fit their pricing structure. Remember they license and have the toys produced for these meals,not Hasbro. Personally I'd really like to see the Microns come over here as well, but it would probably be through a alternate outlet similar to the blind packed ones in the UK. Which would be perfect for those toys and this market.

Has/Tak shouldnt have to licence their own products, only Makky-d's would...

Right, MCPoop would have to if they chose to do it in their own happy meals. If a licensee was to do it, they would have to pony up the funds.

But the obviously have a licence to their image and trademark names..

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Thats prolly the biggest cost put towards these.

nope, making the molds for these figures, the design costs testing etc.. Why go through that when there are MANY minicon molds?? Hell they could even have done em in McDonald's colours..

Dirt Boss minicon as a delivery truck with the McDonald's logo..

etc

for once corporate laziness would be a bonus.

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Nope.

 

McDonalds would then have to license the molds for use in America and other countries, then have them safety tested for the different market. The easier and cheaper route for a toy that comes in a cheap meal was the cheapo solution, cheap figurines that look like the characters. Not to mention, let's face it, do you think the fast food company even knows about the Microns? They license the name and likeness of a popular boys brand. The bulk of the research probably doesn't extend beyond a license package. Which is going by the old G2 ones I looked through, didn't include anything past basic presentation and cast of characters in the US.

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I know man, it seems ridiculous, but McDonalds would have to pay more to do something like that. And lets face it, when was the last time they offered retail toys in the kids meals? Best I can remember is early-mid 80's when they had a Hot Wheels promotion. And even now they don't use retail Hot Wheels, which are dollar toys.

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