Jump to content

Hasbro Full Year Revenues Up 7% to Record, Led By 35% Growth in Boys Category Including Transformers


Peter_Van

Recommended Posts

hasbro.jpg
Hasbro, Inc. held their earnings call this morning where they announced that their full-year revenues were up 7% to a record of $4.29 billion, compared to $4 billion in 2010. For the full year, the boys category jumped 35%, led by Transformers and Beyblade. The Entertainment and Licensing segment revenues for the full-year were up 19% to $162.2 million, up from $136.5 million in 2010, from Transformers Dark of the Moon and reflects the sale of television programming globally, Hasbro reports. Continue reading... Read the Full News Story Here
Link to comment
Share on other sites

Not everything was crappy. Skyhammer was the $#!%!! Plus there were a few other wins in the category. :)

Link to comment
Share on other sites

Maybe if they released the figures we wanted in normal stores (Reveal the Shield, Prime FE) they'd make more money. Not that I minded completing RTS for half the price at discount stores, but it was very hit or miss.

 

Emerje

Link to comment
Share on other sites

I think Beyblade had more to do with this than TF to be honest. The Beyblade stuff seemed to move pretty well. I can't see how DOTM would be considered a 'success' when it's just barely now that shelf stock is low.

Link to comment
Share on other sites

When I worked at K-Mart we rarely moved any BeyBlade. In fact we had shit tons of overstock that just sat around in a warehouse.

Link to comment
Share on other sites

Every store I have been in lately is overstocked with Beyblade and Zhu Zhu. both are clearance and they are moving worse then kreo is on clearance.

I'm sure DOTM is considered a success because there is less DOTM then there was ROTF. And so far I have only found the Leader Bumblebee multipack and the Target Exclusives on clearance

Link to comment
Share on other sites

Demand may have been down because of the congestion problems at every Walmart in the country.

 

You know...Pegs stuffed to the breaking point with deluxe OPs and orange Roadbusters....

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • Find Transformers on Ebay

×
  • Create New...
Sign Up For The TNI Newsletter And Have The News Delivered To You!


Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world.
Get the scoop on all the popular comics, games, movies, toys, and more every day!

Contact and Support

Advertising | Submit News | Contact ENI | Privacy Policy

©Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. Contact us about any infringements right away - CLICK HERE