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New Transformers movie style lego sets released


Scaleface

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My copyright senses are tingling.... I hope they got permission to use Optimus Prime's image!

 

They are in China, where Copyright enforcement isn't that strict on Chinese companies copying non-Chinese products. Anyways, Lego lost a legal case recently protecting their brick design, and technically it doesn't say "Optimus Prime" and it doesn't have an Autobot symbol... so Hasbro can't say much about some red and blue block robot.

 

Still, if Hasbro and Lego got together and released the "real thing" with this design in the US for about $25-30, I bet it would sell. They should do the fair thing and copy the design from Kazi right back!

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My copyright senses are tingling.... I hope they got permission to use Optimus Prime's image!

 

They are in China, where Copyright enforcement isn't that strict on Chinese companies copying non-Chinese products. Anyways, Lego lost a legal case recently protecting their brick design, and technically it doesn't say "Optimus Prime" and it doesn't have an Autobot symbol... so Hasbro can't say much about some red and blue block robot.

 

Still, if Hasbro and Lego got together and released the "real thing" with this design in the US for about $25-30, I bet it would sell. They should do the fair thing and copy the design from Kazi right back!

 

I don't know if official Lego Transformers would be as good as these. Most licensed Lego products seem to have a lot pre-made parts, requiring little assembly.

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My copyright senses are tingling.... I hope they got permission to use Optimus Prime's image!

 

They are in China, where Copyright enforcement isn't that strict on Chinese companies copying non-Chinese products. Anyways, Lego lost a legal case recently protecting their brick design, and technically it doesn't say "Optimus Prime" and it doesn't have an Autobot symbol... so Hasbro can't say much about some red and blue block robot.

 

Still, if Hasbro and Lego got together and released the "real thing" with this design in the US for about $25-30, I bet it would sell. They should do the fair thing and copy the design from Kazi right back!

 

I don't know if official Lego Transformers would be as good as these. Most licensed Lego products seem to have a lot pre-made parts, requiring little assembly.

 

 

It really seems like Hasbro sets are getting more and more dumbed down.

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i'm just stating my opinion on this so anybody that reads this please dont argue with me about this topic, i personally think that the Lego Company should sue this company for making these, im not mad or angry at all but just by looking at those pics you can tell every single piece on those sets are real Lego pieces

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Lego already did sue various clone brick makers, and for a long time they had rights to their exact brick shape (which is why older immitation bricks were a different size), but eventually they lost the legal battle and so Lego-Clone makers can now produce their bricks legally.

 

Also, I own several of the sets from the first series. Speed King (the orange helicopter) has ALL Lego shaped bricks, but Windstorm Falcon (the white and blue jet) has 4 unique bricks in the package Lego doesn't make - 2 "L" brackets and 2 wings. You can use similar parts from Lego to make it work, but they are a little different, so technically they are original parts.

 

Looking at the Optimus Prime clone, his head seems to be unique at least. No Lego brick shaped like that. Maybe the fists too. Most of the rest are Lego bricks.

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It would be cooler if they would make the actual Headquarter Sets instead of the figures....Couldn't be that much more than iGear was charging for theirs.

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    • I'd like to put something into perspective about this set which is further strengthened by the recent leaks. First: This is TARGET's fault this happened, not Hasbro's. Why? Because they're the ones who cancelled the single release to begin with. Just like Walmart cancelled  "pink" Hot Rod in the Velocitron line.  Second: If Hasbro didn't do some sort of multipack for this, Hound wouldn't have been able to come out at all until possibly late 2025. How do I know this? The recent leaks that show that Crasher, Cosmos, Galaxy Shuttle and possibly Shadowstrip and the aforementioned Hot Rod (and hopefully Sideswipe, Mirage, Jazz and Dead End from Toxitron as well) as all being reissued sometime in 2025. It would've taken another year and a half to two years for Hasbro to try and course correct since that's about how far they plan in advance. If Hasbro not done this five pack then the earliest we would've been able to get Hound was 2025. I don't think the crybabies would've been able to wait that long. There's already people crying about having to wait that long for SS Hatchet as it is. That's the quickest they could've course corrected for the main lines. That is however what Generations Selects is for but I would imagine it couldn't have happened any earlier than this due to the licensing issues or whatever's going on that prevents Hasbro from using and/or reissuing new toolings and decos from store exclusives sooner. So there's a lot of behind the scenes stuff going on with this set. Or rather, Hound in particular. However and as others have pointed out over the internet, this didn't need to be a five pack. In all honesty, five packs are a bit much. Even four packs like the Buzzworthy ones were a bit much. Three packs should be where most multipacks should top out at provided there's no actually reason for four or five to be in a set like if they're a team or combiner or something. This should've been two-three packs by adding in Sideswipe as he also has translucent plastic. Then go from there with more. Bumblebee, Prowl, Bluestreak, Red Alert, Smokescreen, Hoist and so on can join these five, Sideswipe and Buzzworthy Cliffjumper in the blue painted window crew.  I'm not saying we should suck the dick of the great and powerful Hasbro for this or anything as it could've and should've been done better, I'm just saying that it's a lose/lose situation for them and that the vast majority of the hate should be directed at Target...and ultimately the fans for not having bought the previous Buzzworthy sets. However whoever designed some of them should get a lot of the blame too as some of them where badly timed, even if I do own all of them and wanted to own them. Terrorsaur did need to be reissued, Dinobot not so much even in toy colors for both. Tow-Line was a horrible mold reuse and the poor sales showed it. Origins Jazz was great. Bumblebee, maybe not quite as much. The four packs were great as well. But then that was counterbalanced by the horrible Cyberverse 1:1 reissues that had their Cyberverse counterparts also clogging shelves at the same time but hey, at least there's different packaging. It's just that there were big hits and big misses and barely anything in the middle. Had Hound and Hatchet gone through as planned, I would expect them to have sold poorly honestly. The only reason why people seem to be clamoring for them now is that they're two years late at this point and one is still another two years away. Were there people excited for them? Sure. However there seemed to be more who couldn't care less. And I'm sure that would've been reflected in the sales. So Target was right for cancelling them even if their shitty stocking and listing practices caused most of the wild sales discrepancies of the Buzzworthy Bumblebee line as a whole. But yeah, I see a lot of GoBots here lol.  
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