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Toy Fair 2010 - Transformers Speed Stars & Stealth Force


Peter_Van

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Live from Toy Fair, we were provided some looks at the future of Robot Power Machines, which has been re-branded as Speed Stars. We are also going to getting a new line called Stealth Force, which provides a new playability. Stealth Force features vehicle-only Transformers that, when activated, transforms into a battle mode, providing sounds and lights. Read more.
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These arent really my type of thing. I do like the wide range of characters that they're using though. If I ever see them on clearance I might be intrested in some of those gun cars as assault drones.

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These arent really my type of thing. I do like the wide range of characters that they're using though. If I ever see them on clearance I might be intrested in some of those gun cars as assault drones.

 

I like the Power Force vehicles in the way that I like some of the similar larger Hotwheels Battleforce 5 stuff, but to me Hasbro is trying to compete with too many different markets with this stuff. Why else would they need Hotwheels-esque RPMs and this stuff that directly competes with the diecast car market? I'm not compelled to get the RPM stuff just because it has Transformers livery. If I want Hotwheels, I'll buy Hotwheels.

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These arent really my type of thing. I do like the wide range of characters that they're using though. If I ever see them on clearance I might be intrested in some of those gun cars as assault drones.

 

I like the Power Force vehicles in the way that I like some of the similar larger Hotwheels Battleforce 5 stuff, but to me Hasbro is trying to compete with too many different markets with this stuff. Why else would they need Hotwheels-esque RPMs and this stuff that directly competes with the diecast car market? I'm not compelled to get the RPM stuff just because it has Transformers livery. If I want Hotwheels, I'll buy Hotwheels.

 

 

Can't blame them for taking a shot though. Not like we have to buy any of it.

 

I could get behind a new MASK line BTW :thumb

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These arent really my type of thing. I do like the wide range of characters that they're using though. If I ever see them on clearance I might be intrested in some of those gun cars as assault drones.

 

I like the Power Force vehicles in the way that I like some of the similar larger Hotwheels Battleforce 5 stuff, but to me Hasbro is trying to compete with too many different markets with this stuff. Why else would they need Hotwheels-esque RPMs and this stuff that directly competes with the diecast car market? I'm not compelled to get the RPM stuff just because it has Transformers livery. If I want Hotwheels, I'll buy Hotwheels.

 

 

Can't blame them for taking a shot though. Not like we have to buy any of it.

 

I could get behind a new MASK line BTW :thumb

 

You're right of course about them taking a shot, because it's their job to make the profits where they can. I just don't get all of the ancillary material. I figured my son, who is a big hotwheels/matchbox fan, would go for the RPMs but the cross marketing is lost on him. Do those things sell? I see a ton of them all the time.

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