Electronic Arts has announced that they will let their $2B bid for software firm Take Two Interactive Software expire as of midnight on Monday 8-18. The hostile bid has been extended several times in the last 6mos. The current fear is that any takeover will not go into effect until after the holidays, when the majority of profits are made. At this point, EA and Take Two have entered "friendly talks", meaning that there will be some posturing.

EA is skeptical that Take Two, who owns the Grand Theft Auto franchise, can sustain their current stock price. Take Two is confident that EA's bid was undervalued and is holding out for a better offer.

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