I'm not a collector and received this as a gift. I was wondering if anyone can point me towards some resources on how to price and sell this properly.

Thanks.

It would be worth quite a bit more if the Pepsi stickers were still affixed to the box. Otherwise it looks like it's completely unused. Is the rest of the paperwork present, instructions, catalog, promo fliers?

Give us some pics of the rest of the paperwork that you do have as well as the rest of the accessories. Probably somewhere in the $250-350 range on eBay if I had to guess, but I would let the bidder fight over it instead of setting a opening bid that's too high and scares people away.

(edit accident double post)

All of the paperwork is still in the styrofoam, I didn't want to take it out and handle it.

You can see it under the plastic bag.

I can see 3-5 flyers and two sealed accessories bags. One is the Gas pump and one is the blaster and wheels for the roller.

I broke the tape on the outside sadly in my excitement before realizing I shouldn't of opened it.

Sealed it could have easily been worth a small fortune. This is the "Pepsi Prime" from back in the day, but as I said, unfortunately the Pepsi stickers are not present, devaluing it in that respect. Should still easily fetch what I mentioned earlier. Were the Pepsi stickers present, it could have easily jumped up into the $500+ range.

List it as a G1 Optimus Prime MIB unused and see what happens. The market can be really picky on these, as it's not always the most difficult thing to find, but this one is in excellent shape. Make sure to mention that all accessories are still on sprues and that the sticker sheet is completely intact.

Thanks I appreciate it.

out of curiosity, what would it be worth WITHOUT the box and documentation? Just the toy itself - in good condition??

$80-120 maybe??

According to ToyFare's Price Guide:

1984 Optimus Prime (grey Roller) = US$300 MISB, US$90 LM
1984 Optimus Prime (blue Roller) = US$325 MISB, US$100 LM
1985 Optimus Prime (blue Roller) = US$325 MISB, US$100 LM
1985 Optimus Prime (w/ Pepsi sticker) = US$350 MISB, US$150 LM