Toy Fair 2015 - Hasbro's Jerry Jivoin Talks Robots in Disguise In Second Part Of Interview

[ExVee]

Ben Yee has posted the second half of his interview with Hasbro's Senior Brand Director for Transformers, Jerry Jivoin. Moving on from the topic of Combiner Wars, they talk a bit about how Robots in Disguise was conceived and ultimately took the varied forms seen in stores now, and still to come over the course of the year. It's an enlightening look at Hasbro's awareness of the needs of its different audiences and what they've learned in recent years. We've included an excerpt, so keep reading to see that and check out the full article. Read the Full News Story Here